Website analysis (Two Door Cinema Club)

Two Door Cinema Club are an indie pop band that shares heavy influences with our own band Partyclub (both are indie pop music artists). It is for this reason i decided to check out there own website to gain some inspiration into what i can create for my own band that will fit into genre conventions for Two Door Cinema Clubs Audience. I began analysing the website from there front page the first thing i noticed was a very simple yet colourful website display that flows throughout the website and the different font used for the bands name in the website (i think this has been done to draw attention to the website, to show that this is the bands official website). The colour scheme used throughout this website seems to attract both a male and female audience due to the use of unisex male and female colours meaning more of a following can be gained. I also noticed a modern appeal to the website through the use of the Twitter, Facebook, Sound Cloud and Youtube links on the website.

I next moved onto the news page of the website and found that the band create regular updates of upcoming shows on a large left side 'newsfeed' but i also noticed the edition of a news archive which shows previous announcements, photo's, guest appearances, etc so that fans and potential following can look into the bands past as well as keeping up to date with the bands present affairs. I have also noticed the introduction of black coloured pop ups and pages that stand out from the rest of the website meaning that these have been purposely created like these as they don't fit in with the image of the rest of the website and draw attention of web viewers.

Moving onto the gigs page i found it to be very similar to the newsfeed page, because not only was there a left hand side list of upcoming gigs (which led through to the option of purchasing tickets) i also found that the website has a gig archive that comes complete with fan reviews of the evenings, gig video's and in some cases live streams of the entire gig from start to finish. The colour scheme also starts to variate which can be seen throughout the website each individual page (apart from the home page) has an individual colour scheme, which holds the attention of the website viewer as he or she will be viewing a bland and boring website otherwise.

From the releases page the change in colour scheme is still very largely present, on this page i also noticed that instead of having just there latest album on show they have there complete albums, all EP's and all tour cd's and dvd's present on the release page. This in depth view of all the bands products can build up quick following due to the fact all albums can be viewed, sampled, sold and social networked about through the links on this webpage something which will be a key factor when creating my own website for Partyclub.

Moving onto the video's page i found some consistencies of the releases and video's page in the fact that they both have the complete works of the band on one website instead of separated into smaller pop up's from the releases page this is a much more professional way to make a music artists website as it shows that the band is very active in the way that they have so many video's and songs out (something that i will have to add into my own website when i create it).

All websites have irregularities but in the case of a website that is trying to sell a bands image and create more of a following i was very disappointed with the photo's page of the website it had broken links that only went straight to twitter with little to no explanation of what i was posting when i create my own website i will need to put working links to photographs of the band at gigs, performing and creating music video's in order to make my website look professional. 

It seemed like the further and further i got into the website the more and more i found was missing for example on the about page there was only this photo with a coming soon text next to it, in my opinion it is very unprofessional to put a half finished website on the internet when it should be used as a tool for gaining a following and fans when i create my website i will make sure i put the entire finished thing on before i upload it.

One thing i did like about the website is the option to 'sign up' to it almost like a fan club following directly through the website i found that by singing up through Facebook or a login account you gain personal remixes of EP tracks, photo's of the band, email updates and notifications of exclusive private gigs, etc. when i create my own website it would be a very good idea to include a sign up option so that people may join in and create a hype for the band before the music video is completed.

I also found a further page going into the bands individual twitters, fan sites, tumblr accounts and record labels i found that this information could have been much better displayed with photo's of each band member explaining a little about what each account has and giving a message for fans but it seems like this website is only half done anyway so it's probably something that will be able to be seen in the future on this website (when creating my website i will make sure i do exactly this to create more of a fan following).

Contact information is present on the site for the bands music label, marketing strategist, press manager, manager and other key people who are relevant to the interests of the band. When i create my own bands website i will make sure to include this information and more such as copyright information on the bands record label (which isn't present on Two Door's own website) 

When going on the store page noticed a complete change in colour scheme and text font i think this irregularity is one of the many things that have yet to be changed on the site and will be changed in the future i do however like the idea of having two different stores for both western and eastern parts of the world it gave the overall opinion the band has a 'worldwide following'.

And finally the store page of the website that sells merchandise for the bands following it seems like this is one of the most important parts of the website as it appears to be the only thing that has been fully finished. Merchandise is an important part of the bands following as it helps to spreads the bands image through fashion as well as music.