Monday 8 October 2012

My three music video ideas for Young and Free by Partyclub

The song i have finally chosen is Young and free by the band Partyclub before i come up with my final idea for my piece i have decided to brainstorm three separate ideas. below are each of these ideas complete with video inspiration

Conceptual video idea (idea 1)

The first idea that i have is to have a music video that is fully conceptual that will involve the band laying on a black background while events and things happen around them (by other people wearing black drama suits that will be moving the band around, flowing signs and colourful objects around and creating a sense of hyperrealism through the use of easily obtainable materials. Some music videos i have found that i can take inspiration from for this idea are below. As you can see both of these video's have elements of conceptualisation in them from the use of simple easy to come by materials. Some problems with this idea however is that it would require a large amount of outsourced help and would be very difficult to gain enough shots to fill a full music video in our shooting time. This idea could be incorporated into my final video idea but it is unlikely to be a full conceptual video due to the intricity and amount of hardship the video would entail.





Narrative video idea (idea 2)

After some further research into video's that fit into my genre of music i began to look into the possibility of creating a narrative video and began to think of having a video that was based around the concept of heartbreak and loss which is a very easy selling point for an audience in my music genre (indie rock) i came up with an idea that a couple could meet in a conceptualised London setting with more and more things being represented as different objects to represent the couple falling 'madly in love' with one another for example canary wharf being turned into a colourful cardboard cut out and the gherkin being turned into an actual gherkin (this would fit a hyper real environment very nicely). This idea would be easier to shoot than an conceptual video and would still contain elements that would be conceptual and could be done in a much shorter time. Some problems i have found with this idea however is the need to 'flesh it out' at the moment i have a setting for about a minute and a half of filming i need to add in elements of performance and find some other scenes before i have a fully planned music video. (to the left are some examples of music video's i feel fit the conventions of this idea very well).



Narrative and performance video (idea 3)

After some more thought i looked at some music video's that rely solely on performance and narrative and found that both where pretty boring to be honest i then thought to myself why could i not combine elements from both the narrative and performance aspects of music videos and create an entirely new video? I then kept the idea of a couple meeting in London and kept most aspects of my second idea but have now added a 'culmination' of the video this culmination is that the boy and girl will have an argument, separate and the boy will play a show with his band and see the girl with another boy creating a much needed filler element to the music with performance aspects involved in my video it fills up alot more time and many other narrative elements can be input into the video (for example both the boy and the girl getting ready) this video idea would still need alot of work for example how would the boy and girl meet? what will the video show them doing? key details like this would need to be created if this idea is taken any further.





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