The concept for the song is about a man meeting a woman and reminiscing about her the day after he thinks more and more until eventually every woman he sees is the woman. He goes to a pub after work and eventually finds the real woman. (in depth concept)
the imagery used for the band is vintage smart (very detailed)
Audience has been clearly identified in the pitch (an indie audience)
we have awarded this pitch 16 out of 20 marks (a level 4 grade) but it could be improved by explaining the pitch clearer and could have had a lot more input on imagery (there was barely any)
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