I chose to analyse four video's based on performance video's, conceptual video's, voyeurism video's and Narrative video's each analyzation can be viewed below.
The Hives - Go Right Ahead - Performance video
This track is by the Rock Band The hives and was released in 2012. The genre of this track is Rock, usually rock video's fit a certain stereotype in that they usually have either a performance based video, conceptual video or a narrative video, The hives have not gone against this stereotype which can be seen in this video the band is performing the song live in the studio (wearing tuxedo's however for that classy finish). The relationship between the video and the lyrics in this video are very few (the video of the performance is shot from many different angles and as such at certain points of the song the camera angle and shot type will change from a close up to the guitarist to a mid shot of the drummer, in other words the lyrics are used to push the video forward but not to symbolize anything that is actually happening in the video). The shot types used in the video are very close up and wide in order to show all of the band performing they don't really serve as a purpose to show how the band feels while playing the song (the band is irrelevant in the video apart from the fact that they are performing and that they are the band). The use of lighting in this video once again serves no emotive or creative purpose it is simply there while the band is performing it doesn't drive the video along any further. The use of close ups in the video are equally split among all aspects of the band and create a 'vibe' that all of the band members are equally important and all fulfill a separate role in the video. The video contains a modern take on music video's as the band are aware that they are filming this video and that there fans will be watching it giving the audience a more personal appeal with the video. The video has no buildup to certain things that occur in the song (the chorus will begin and nothing new will happen with the video the band just keeps playing). Overall i think that the video is a good example of a Performance Video as it has all of the key stereotypes that create the feeling and vibe of a performance video (the use of the camera shots, lyrical camera angle changes and performance of the band members give a clear view of the performing aspect of the song).
Ok Go - This Too Shall Pass - Conceptual video
This track is by the Indie Rock Band Ok Go and was released in 2010. The genre of this music is Indie Rock, Indie rock video's are usually stereotyped to be either a narrative, conceptualized or performance based video and Ok Go have not broken the stereotype (and are known for there conceptual video's such as here it goes again) they have however combined both characteristics from they have both performance and conceptual aspects to there video's (which can be seen in both versions of the song one featuring a very well choreographed marching band complete with ensemble and the other based around a very long and intricate Rube Goldberg machine). The relationship between the lyrics of the song and the songs video is very detailed indeed for both of these video's not only do the lyrics 'drive the video on' but certain key points of each video are started by certain points of the lyrics (for example when the marching band falls silent a group of people hold a sign which says 'this too shall pass'). The Shot types that are used in this video are very wide and are often full body/ long shots in order to get in all of the events that are happening the camera shots involved show the intricate nature of both the music video's and also help to create a feeling through the conceptual nature of the video's. The use of lighting is a key aspects involved in the Rube Goldberg video as it is used to help build the mood of the conceptual video (it is used not only to make the video better quality but also to 'wow' the audience). The use of close ups in the video are used to show the intrinsic nature of the video's (an example of this is seen all the way through the Rube Goldberg video and can also be seen multiple times in the marching band video). This video like The Hives video is filmed very much like the band are aware that they are being filmed and as such have created a more personal link to there fan base with the video. This video does have a buildup for example when a new verse or certain lyric is sung a group of ghillie suited musicians leap out from the floor and begin marching and playing, or a new part of the Rube Goldberg machine is activated. Overall i think that both of the songs video's are good examples of conceptual video's as both create a feeling when watched and the feeling is amazement through the use of camera angles, different camera shots and the use of lyrical forwarding of the song we see a series of events that make us as an audience think "wow this is amazing".
Wheatus - Teenage Dirtbag - Narrative video
This track is by the Rock Band Wheatus and was released in 2000. The genre of this music is Rock, usually rock video's fit a certain stereotype in that they usually have either a performance based video, conceptual video or a narrative video, Wheatus have not challenged this stereotype but have combined two types of music video both narrative elements and performance elements are seen throughout the music video (as we see the band performing in what look like the main characters school gym, and we also see the story of the main character who is a school loser looking to 'get the girls of his dreams'). There are a variety of shot types used throughout this video from wide angle to close up that are used to not only show the band performing (like how they are used in The Hives video) but also to show events and people's emotions that help to further drive the video's story along and create the atmosphere for the story (an example of this is the hallway scene that shows both the boy and girl looking at each other). Lighting is used in this video to symbolize the environment that the main character is in (which is a school during the day) and is also used to set the mood of the final chorus which is an atmospheric bright light in a dark room giving the whole scene a very dreamy composition. The use of close ups in the video give the same outcome and The Hives video in that each band memeber is given a fair share of shot time and close ups that lead a viewer to believe that each band member is important in the video, close ups are also used to show who are key characters in the story of the narrative video. This video is an older style of music video as there is alot less of a personal feel that the audience will gain from it as a story is being told, (instead of a performance the band is telling a story that the audience will hear). This video does have a 'buildup' as such and example of this is when the third verse kicks in the story culminates and the loser gets the girl. Overall i think that the video is a good example of Narrative video as the video shows a clear beginning, middle and end of the story of the 'loser' and also creates a stereotype of a narrative video which is 'boy likes girl - boy tries for girl - and boy gets the girl.
Benny Benassi - Satisfaction - Voyeurism video
This track is by the DJ Benny Benassi and was released in 2009. The genre of this music is electronic, usually electro video's fit a certain stereotype in that they usually have either a sexuality theme based video, a conceptual video or a narrative video, Benny Benassi has not challenged this stereotype but have combined two types of music videos both sexuality based elements and conceptual elements are seen throughout the music video (we are shown a group of women operating heavy industrial equipment and tools which are used as phallic symbols in the video, the women also wear skimpy and revealing clothing and have facial expression that are very suggestive). There are a variety of shot types used throughout this video that vary between close ups, mid shot's and full body shots these shots are used to show the use of the tools and obviously the sexual symbols that are present throughout the video (the attractive women with the big tools). Lighting is used in this video to symbolize the symbols further for example light is shone directly on each woman in order to give the appearance that they are hot and sweaty while using these big power tools (another sexually suggestive element used in the video) lighting also gives the indication that the video is not real as the women work in front of brightly lit screens indicating that they are out of the usual building environment meaning that the video is a re - represenation of reality . The use of close ups in the video give the feeling that the women are making these suggestive movements and wearing the outfits for the person staring at the video (the watcher of the video is made to feel like they are being looked back at the sexualised females). This video is a newer style of music video as there is alot more of a personal feel that the audience will gain from the video as through the use of close ups the watcher is being made to feel like he or she is also being watched back by the attractive women . Overall i think that the video is a good example of a voyeurism video as the video shows a group of attractive females being used to attract the male gaze through the used of phallic imagery and camera shots used to entice a male audience.
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